Connect with customers and grow your business!
Direct Mail can help you connect with customers and grow your business. It can be letters, postcards, flyers, or other marketing campaign materials sent in the mail to existing or potential customers. Canada Post reaches every mailbox in a specific neighbourhood, region, or the entire country, and has proven to increase brand recall. Target and personalize your marketing message to reach the right people with a complete hands-off, no contact approach.
We do the work, you stay at home.
Which Direct Mailing is right for you?
Neighbourhood Mail
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For a broad area – reach every mailbox
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Unaddressed, no addresses required
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Mass awareness and acquisition
Example: A new business announcing its opening in the community.
Use postal code and demographic data to get into the homes and businesses of Canadians within a specific neighbourhood, city, province or the entire country. Send flyers, postcards or samples to let your targeted audience know about new promotions, products or store openings.
Canada Post Neighbourhood Mail Minimum Requirements
Complete distribution of one route; or the complete distribution to only residences, apartments, farms, businesses, or any combination, on a given route.
Postal routes can vary from 300-1200 addresses in a single route, with the typical carrier delivering around 600 letters per route.
$0.18 per item (up to 50g), + $0.012 transportation – as of Jan 2024
Personalized Mail
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One to one communication
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Focused reach – select individuals
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Build customer loyalty
Example: A business sending a customized offer to frequent customers.
Speak directly to your customer with a tailored, personally addressed message that can include customized offers. A one-to-one communication, Personalized Mail™ is named and addressed directly to your customer, allowing you to send a tailored message and custom offer.
Canada Post Personalized Mail Minimum Requirements
100 items
$0.538 per item (up to 50g) – as of Jan 2024
Other mailing options:
Postal Code Targeting:
Perfect for pinpointing your ideal customers. Expand into new markets, target lookalike audiences, reach specific communities and optimize your targeting by suppressing existing audiences to focus on acquisition.
- Acquire new customers
- Precise reach – targeted addresses
Example: A business targeting the neighbours of their best customers.
Postal Code Targeting Minimum = 100 items – $0.364 per item (up to 50g), as of Jan 2024
Lettermail:
Regular postal correspondence with clients and individuals, not with the purposes of marketing. This can be a great way to communicate with your customers on a personal level and retain your audience as a business.
Unlike Personalized Mail™ which aims to motivate the recipient to take action through promotions, invitations and offers, Lettermail is a convenient and cost-effective way of sending regular mail across Canada.
Examples: Business reports, personal messages, thank you cards, bills and invoices, notices and statements
$1.15 per piece (up to 30g) for single stamps when mailed individually, as of May 2024
$0.99 per piece (up to 30g) when mailed with postal indicia through our services, as of May 2024
