Direct mail it Isn’t Dead! It is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. to your prospects and/or current customers. It’s used in both B2C and B2B selling. Some of the most common forms of direct mail are:
- Brochures
- Letters
- Flyers
- Newsletters
- Catalogs
- Postcards
- Coupon Envelopes
- Packages
In a digital world direct mail seems old and boring but direct mail is still a great way to reach your audience. Grab their attention and connect with them on a personal level.
The data & marketing association reported that the direct mail customer response rate increased by 43%. Even better, the prospect response rate increased by 190% compared to 2015.
Many specialists cannot believe it, but the data collected is undeniable. Direct mail is effective, and using it is a game-changer for a serious company. We will share some reasons why:
- Direct mail has a high ROI
Would you be surprised if I said that direct mail gives you more visibility for your business than paid search and online display ads?
Well, it does. As you can see in the graphic above. Direct mail has a media ROI of 29%, putting the ROI in third behind email and social media marketing in terms of ROI. Perhaps you do not find this result very high, but when you consider that paid search has a ROI of 23% and online display at 16%, that number looks much more attractive.
- Direct mail works great with a digital marketing strategy
The best marketing strategies make use of more than one communication channel. Smart marketers won’t just launch a Facebook campaign and call it a day. They will consider paid search ads, search engine optimization and also printing marketing materials to increase their sales and traffic.
Combining direct mail with savvy digital-marketing techniques increases the personability of the message you’re sending. When you give people something to do with your direct mail, such as watching a video, taking a selfie, or spending $20, few people resist the urge to participate.
- Direct mail is easier to target than you might think
Targeting your audience on online ads is really easy. What about sending the right message through direct mail? Is it possible to target your ideal client there? The answer is yes, you can.
Using Canada Post services you can choose to send your mail to different customers in different areas. Start by entering your city and state or zip code then you can select zip codes near your location.
The toll will show you the number of residents, number of businesses, age range, average household size, and average household income of that zone. As long as you already know who your target audience is, the direct mail campaign can be highly specific.
- Minuteman Press Burnaby can help you!
We can help you to target your audience: age, sex, location, income, etc. Maximize your exposure,create your marketing plan and design it for you!
Conclusion:
Direct Mail it Isn’t Dead! The expansion of digital marketing has only enhanced the return on investment for direct mail campaigns. Direct mail is becoming less common, there is less noise. You can capture the undivided attention of your customers with its romantic appeal.
Unlike digital campaigns, direct mail has a larger appeal to every age group. Since direct mail is a physical product, it allows room for creativity. Thus it can appeal to more senses, leaving a lasting and memorable impact on your customer. In the end, direct mail is powerful because it’s different from the digital way of doing things.
The best direct mail ideas are always those that are most relevant to your business. Consider your overall strategy and goals, and if the benefits appeal to you, give it a try.
