You are the number one ambassador of your brand as a business owner. Make Yourself Captivating to Your Clients with some help from printing marketing experts.
In the mid-1990s, the California Milk Processor Board asked its audience this simple question, “Got Milk?”. From there, a catchphrase was born. That has been adopted across multiple genres and endorsed by many milk-mustache celebrities on screen and in print. Even today, you’d be hard-pressed to find someone who isn’t familiar with or doesn’t respond to this action-inducing slogan.
CMPB targeted milk drinkers. They wasn’t trying to convert those of us who prefer almond milk, sales still rose 7% in that first year. Successfully excited their consumers enough to become proud of the product.They were providing and to buy more of it. Everyone promoted the dairy industry’s prized beverage through every milk-mustache that was willfully worn in the wake of the trend.
To get your business into a position to grow you must make yourself captivating to your clients. You need to connect with them not as you hope to. The way they hope you will. From there, you can capture their attention enough to tell the story of your professional offering in a way that lights them up and rouses action. As with the “Got Milk?” campaign you may even invigorate current clients to become stronger advocates. You’ll gather an enthusiastic crowd.
What is the story of your business and why should people care?
One of the strongest ingredients in marketing that works is the story of your business, what you do and why people should care. Out in the community or at networking events that all starts with how you portray yourself (and it doesn’t mean you have to do cartwheels for attention). The best communicators are storytellers first and as a business owner, you climbed a lot of hurdles to get where you are, so you can talk about that journey and make it complete with details that include heroes (your mentors), villains (your challenges), and the rousing victory that is your current operation.
Your truth can be captivating if it is relatable. People admire entrepreneurs, start out on the plus side. Talk about who you are and what you do. Approach it with joy and pride and don’t try to cover up the obstacles that you’ve overcome to finally enjoy your grand opening because that you’ve overcome them is impressive.
From there, just listen. When people are talking about themselves, it is an offering of trust you should take without clever interjections. Offer open-ended questions that allow them a chance to reveal more.
Let a design expert help you tell stories of your successes to highlight the many times your business has benefited others
People drawn to the dedication it takes to run your business. They will come to know what your company does and the difference from the rest. Through a relatable tale that includes the trials and triumphs of your business and how it serves other people well, you are encouraging your audience to join in for their own good. And the conversation should extend from your face-to-face interactions to those you have in print and online.
Minuteman Press Burnaby believes in the mission to help other businesses tell their stories to help Make Yourself Captivating to Your Clients. To begin and continue a grand conversation about their products and services across all channels. We welcome folks representing all industries to partner with us through their own journeys. As they build a client base through authenticity as represented in print, online and in person.
We continuously market ourselves as the one stop shop for any marketing needs. And this is one of the reasons a lot of our customers prefer using us over our competition. We help our clients through the design process. All marketing materials represent the company. This way it’s important that the message is consistent across all mediums. We also help clients decide the best material on which to print. Sometimes this means providing paper and finishing options.
Other times it requires recommending the best promotional item to print on. For example, a house shaped key ring for a title company, or stress balls for a massage place. Once the item is printed, we mail it out to our customer’s prospective customers. Also deliver it to their location or even ship it to a convention they may be having out of state.
Captivate clients with images that capture your company message and they will not forget you, according to studies.
The theory called the “picture superiority effect”. As you can guess from such a cocky label, it tells us that images are more likely to stick around in people’s memories than would words alone. It has been observed in multiple studies using different approaches.
The idea is that “human memory is extremely sensitive to the symbolic modality of presentation of event information.” That’s a mouthful and a strong reason to visit a design and marketing specialist. Transform the words that describe your business into a logo that will sell it. Once you do, further make yourself captivating to your clients by printing it on business cards, flyers, brochures and promotional products. While making sure what you print compliments what you post online in style and content.
An experiment that included information presented orally alone to one group of people vs. information presented via images revealed that only 10% of the people who got the oral presentation remembered the information 72 hours later. However, those presented with the same information through images were able to remember 65% of the content. An easy way to captivate your clients is to go to a marketing services provider. Get a sweet logo designed, then get it generously printed and posted online.
Minuteman Press Burnaby reviews of clients needs include a personal investment in the superior outcome of each job. We work with our clients to help decide the best way to hand out their item. This way they get the highest return on their investment. We make all our recommendations from experience. As we use most of these items and services ourselves to help grow our small business. We have always said that you can go out and make something happen. Or you can sit in your store and wait for something to happen to you…
If you wait for something to happen to you, it may not be what you expected. The best way to build your business is by getting face to face with your clientele and finding out more about their business. If you discover how you can help them meet their needs consistently, they will become loyal. This is how to capture their attention, build stronger relationships and ultimately, a more reliable customer base.
To learn more about Minuteman Press Burnaby access www.minutemanburnaby.com or contact us contact@minutemanburnaby.com
