People Believe Your Personalized Business Card So Make It Count!
The future of the personalized business cards exchange is secured by our need. To use them and their increasing ability to link the real and digital worlds.
We love our rituals. We are also on the “Go” these days, just ask Nintendo. A company that recently proved we embrace brands we deem iconic. Especially when they evolve with the times and add a little augmented reality. The sharing of business cards is a deeply ingrained professional ritual that defines how we determine trust. A physical exchange and eye contact are part of this ritual and it provides a moment to get a read on another human being that no computer can replicate.
Traditional personalized business cards may be called “old school” but those within the printing industry can attest to their continued demand in this digital age, much like the handshake or the business lunch. Personalized business cards are a tangible reminder and physical proof that we met someone in person rather than scrolling and saving their data. These printed classics elicit memories that serve us in a way that monotonous smartphone contact lists cannot replace.
Business cards, in all their personalized shapes, sizes, and designs tell our stories. In a flash and are a timeless part of what it means to be a respected professional. They have only picked up steam in demand with the addition of digitally printed cards that include QR codes, NFC technology and the augmented reality component that has fattened Nintendo’s stock value recently. These “digital links” escort people as they explore you and your business across the wider landscape of your integrated marketing campaign.
The finely printed business card is evolving to include portals to digital channels. Threading itself into the modern era as the printing industry expands to include contemporary applications. Think of your personalized business card as a little ambassador of your professional pride and not only will they maintain relevance. They will continue to provide you with entirely new worlds with which you can make connections.
From its origin, the business card has been a tool of trust and respect
During the 15th century, “visiting cards” were used in both China and Japan and used to initiate important relationships. These days, all over the world, tens of billions of business cards are printed. Used to initiate lasting connections of all kinds, particularly ones in which we intend to conduct business.
Minuteman Press Burnaby represents the modern version of the printing industry, and John knows that business cards are a high priority for any serious professional. Our clients need to stand out, gain respect and show they are the best in their fields. A quality business card is just the right starter-tool.
Business cards have become a symbol of your company’s image. In this respect it is imperative that you offer a high quality card. This will be a potential customer’s first impression of your services. And an unprofessional-looking card could very well cause them to look elsewhere.
More than 50% of Millennials prefer that print remain a significant factor in their lives. In spite of the advent of the digital age – Research by JWT
The temptation exists to follow the herd and connect on LinkedIn and swap contacts via smartphone and so do the silly rumors that print is dead. But do not shortchange your marketing efforts with a common digital onslaught of monotonous pitches.
The convenience we afford each other with the exchange of business cards and warns of common design errors that can sabotage your efforts. Personalized Business cards are a way to give someone info on yourself and your business in a form that is appealing and easy to carry. The biggest mistake made by people is putting too much clutter on the card. So my advice is to not have too much on the card. You can explain your services before handing them your card.
Business cards are one of the first impressions you have when meeting a prospective client. If you are willing to promote yourself with a high quality card. The client should understand you will do the same in regards to the manner in which you conduct business with them, as well.
The borders between digital networking and real-life networking are blurring. It is evident that today’s business card with all of its links and your own signature design is an ally to your online presence. From QR codes, to what is hotter than ever right now. Augmented reality, your business card is a handheld device of the sort that encompasses the much touted power of print with the obvious need to have a digital identity that can be physically handed to another professional during natural conversations. In fact, it is a breach of business etiquette to be without them and you may find yourself silently dismissed if you go to networking events empty-handed.
When you politely hand a business card to a potential customer. You immediately create credibility showing you are an established business in the community. Business cards are the first glimpse a potential customer or fellow professional sees of your work. Spend the time and get some assistance to create an awesome card.
Business cards tip. The paper your cards are printed on should be thick and the graphics should be eye catching and professional.
Super thick cards can be an ice breaker when meeting someone new. You can use a 24 pt. paper for your business cards. When you hand your card to someone, they feel the thickness of the cards, smile and say. ‘Wow, these are really thick, what do you do, lift weights with these?’. You can then make a joke about the business cards, share a laugh, and I have made a friend.
Our lives have become increasingly busied with digitization and mostly. We have made it work for us. Traditionally printed marketing tools such as the business card only gain importance as we reach for them in the need to connect for real. We will not sacrifice our rituals and as technology advances. Our need to determine if we can trust someone during an initial meeting remains. So shall our need to shake hands and exchange business cards.
For more business tips and helpful marketing and branding contact Minuteman Press Burnaby: www.minutemanburnaby.com
