Digital printing technology, where printing is done directly from digital files onto a variety of media, has been one of the biggest innovations in the printing industry in recent years.
Printing research group Smithers Pira has predicted that digital printing accounted for 20.6% of the entire print market by 2018, compared to 9.8% in 2008. Minuteman Press Burnaby is a full-service digital printing, design, and marketing center that meets the needs of today’s business professionals and fulfills the need for traditional and digital printing services.
The emergence of digital printing is a real boon to the business community. This happens because of the cost-effective nature of the technology. Digital printing is perfect for business printing because printers can offer fast turnaround. On essential items such as business cards, envelopes, signs, banners, and letterheads. Items are printed to order. Which cuts costs and saves time.
Digital printing also makes personalized marketing easy with variable data printing. Allowing marketers to customize each piece with targeted text. To each individual they targeted. This is perfect for direct email, Every Door Direct Mail (EDDM), and cross media marketing campaigns.
Ultimately, digital printing is a good example of the way in which traditional print and modern media have come together. Digital printing’s popularity can only continue to grow. Especially when businesses need to economize while still marketing their products and services to the maximum effect.
Minuteman Press Burnaby is positioned to take full advantage of digital printing and marketing capabilities, and these benefits of digital printing are passed on to our customers. We can accommodate your printing and design needs. Whatever they may be, so contact us today. If you want to hear more about our services or have any questions!
